Return of the East Coast travelers This weekend my cuz and uncle came to visit, as did Fish while moving the lovely Mad Dog into her new Andersonville accommodations. Sigh . . . if only everyone would move to Chi-town!

Thursday at work there was a brainstorm session on the other side of my cube wall. Time for some Great Moments in Healthcare Marketing Lewdness!

J: The challenge with this product is that you have to apply it 30 minutes beforehand. So their strategy is to get people to make it a part of foreplay and get creative in applying it.
[Inaudible response]
J: Go down on it? I don't know if that works or not. What are some story angles that would work for magazines like Esquire that men 30 and up read?

I personally don't work on that account. For the account I do work on, one of my coworkers drafted a pitch email about a form of arthritis that tends to hit men in their early 20s. The subject line was: When Being Stiff in the Bedroom Isn't a Good Thing.


 

¶ 3:55 PM